Hi! I’m Anna and I like to dig deep both at work and in my garden 🌻
I am into
Anna Shchegoleva, Service designer at Stockholm
About me
My name is Anna Shchegoleva and my way to service design was led by curiosity and a desire to combine my research and people skills with stratagy and structure. I want to contribute to simplified and joyful experiences that make our life better.
With time, experience and education my role as a marketing manager expended and I worked more and more with customer experience and service design projects. My favourite one so far is planing and conducting four Service Blueprint workshops to map and improve internal processes.
After I studied at Berghs Digital Design & Stratagy program I use a lot of skills gained from the corses like human-centered design, innovation, UX and UI. I started emplying a more holistic approach when working with branding and cusotmer experience to ensure a seamless experience starting from a webpage and going all the way through to the maintenance of our customer service.
I am a team person and I believe that being curious and open minded, challenging each other and building up trust are the keys to creating better products and services.
Projects
OverHear
ASSIGNMENT: develop a digital solution for a leading hearing aid manufacturer to support onboarding and use of a hearing aid.
A web-based application OVERHEAR is a solution for people who want to be heard, who want to continue living a social life with their loved ones and enjoy each other’s company. OverHear helps relatives choose places where people with hearing impairments can use a hearing aid without being afraid of being disturbed by high volume of sound.
Travis
ASSIGNMENT: design a consumer off-boarding experience that reflects the logn term impact of travel.
A concept landed on a update of a personal travel assistant app, Travis. The app will provide more different transportations together with environmental information like carbon footprint for each route.
The goal is to create awareness through the app by showing users travel routines and notifying them on how they could offset it by choosing more climate friendly transportations. At last but not least this app visualizes how long it takes to actually neutralize one’s carbon footprint.
DR90 game
ASSIGNMENT: design of a digital solution based on Dieter Ram’s work to celebrate his 90th birthday.
An interactive game DR-90 where you can learn Dieter Ram’s 10 principles of good design in a fun way. The goal is to avoid graphic elements and hit a number to read about one of 10 principles. You navigate with the ball by swiping.
Product passport
ASSIGNMENT: design of a product passport for Transparent.
A design concept UPCYCLE PASS where “product passport” becomes part of a larger cluster of information, where the goal is that the user should always be able to scan a QR code to get the information and help needed at the moment.
Meds
ASSIGNMENT: develop a design concept for the target group “baby boomers” in smaller cities
A design concept KLIMAKTERIE CHÉRIE where MEDS really helps with knowledge about menopause to increase the quality of life in women.
It is a new, unique service where women book time online for advice on how and what they can do to feel better during menopause. She can both refer to Med’s own range but also give advice on the next step, such as visiting a health center or gynecologist, for example.